Corporate Strategy for Tourism (Tourism and Hospitality Management Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Corporate Strategy for Tourism (Tourism and Hospitality Management Series) Book

This text addresses questions of corporate strategy in tourism. The reader is guided through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. The international aspect of the book focuses on the development of new markets in Asia and the Pacific, Latin America and Central and Eastern Europe with related case studies on airport development in Singapore, national tourism organizations in New Zealand and hotel development in Asia. This book contains a wealth of examples and illustrative theories of corporate strategy and is designed for easy student use.Read More

from£28.33 | RRP: £20.99
* Excludes Voucher Code Discount Also available Used from £6.05
  • 0415142040
  • 9780415142045
  • John Tribe
  • 1 April 1997
  • International Thomson Business Press
  • Paperback (Book)
  • 240
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.