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Counting What Counts: Turning Corporate Accountability to Competitive Advantage Book
In this golden age of investment returns, we often think of corporate performance one way: Did it make enough money, or didn't it? But corporations themselves have stopped viewing performance by this one measure, according to Epstein, a long-time researcher, and Birchard, a financial journalist. Instead, companies view the bottom line a number of ways: customer loyalty, employee retention, and shareholder value. The pivot point for these performance measures is accountability, which the authors define as four variables: governance (how outside boards of directors affect the company's actions and strategies); measurement (gauges of a company's performance might include customer satisfaction and/or employee productivity, as well as profit and loss); management systems (how well a … read more...
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