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Cracking the Ad Code Book
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.Read More
from£32.63 | RRP: * Excludes Voucher Code Discount Also available Used from £24.56
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Blackwell
Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas. Do you need to produce successful creative ideas in advertising? If so, then you need this book.
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Pickabook
Jacob Goldenberg, Ammon Levav, David Mazursky
- 0521675979
- 9780521675970
- Jacob Goldenberg, Amnon Levav, David Mazursky, Sorin Solomon
- 9 April 2009
- Cambridge University Press
- Paperback (Book)
- 178
- 1
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