Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising Book + PRICE WATCH * Amazon pricing is not included in price watch

Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising Book

Now there's a definitive guide to really great advertising - for the client side. Loaded with tools, practical advice, and real world examples, Creating Brand Loyalty empowers marketing managers to take the leadership role in building power brands that command customer loyalty.Read More

from£36.38 | RRP: £23.73
* Excludes Voucher Code Discount Also available Used from £9.06
  • 1587768143
  • 9781587768149
  • Richard D. Czerniawski, Michael W. Maloney
  • 1 December 1999
  • Hudson House Publishing
  • Paperback (Book)
  • 298
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