Creating Corporate Reputations: Identity, Image and Performance Book + PRICE WATCH * Amazon pricing is not included in price watch

Creating Corporate Reputations: Identity, Image and Performance Book

Research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. This guide outlines how high-status companies become corporate super brands presenting managers with a framework to proactively enhance their corporation's desired reputation.Read More

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  • Product Description

    Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change.

  • 0199241635
  • 9780199241637
  • Grahame Dowling
  • 7 December 2000
  • OUP Oxford
  • Hardcover (Book)
  • 320
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