Creating Corporate Reputations: Identity, Image, and Performance Book + PRICE WATCH * Amazon pricing is not included in price watch

Creating Corporate Reputations: Identity, Image, and Performance Book

Corporate reputations are a strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and presents managers with a framework to enhance their corporation's desired reputation.Read More

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  • Blackwell

    Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their...

  • 0199252203
  • 9780199252206
  • Grahame Dowling
  • 13 June 2002
  • OUP Oxford
  • Paperback (Book)
  • 320
  • New Ed
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