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Creating Corporate Reputations: Identity, Image, and Performance Book
Corporate reputations are a strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and presents managers with a framework to enhance their corporation's desired reputation.Read More
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Blackwell
Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their...
- 0199252203
- 9780199252206
- Grahame Dowling
- 13 June 2002
- OUP Oxford
- Paperback (Book)
- 320
- New Ed
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