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Creating Customer Value: The Path to Sustainable Competitive Advantage Book
In this strategic and thought-provoking book, Earl Naumann reveals the key success factor for every business -- manufacturing, service, or retail -- is the ability to maximize customer value. Product quality alone is not enough. Customers must be integrated throughout a firm's decision-making process. And from that re-engineered corporate culture must flow three imperatives: product quality, service quality, and value-based pricing. Master those three and your power base will grow strong with loyal customers.Read More
from£26.98 | RRP: * Excludes Voucher Code Discount Also available Used from £10.88
- 0538838477
- 9780538838474
- Earl Naumann
- 27 May 1994
- Thomson Executive Press,U.S.
- Hardcover (Book)
- 280
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