Creating Customer Value: The Path to Sustainable Competitive Advantage Book + PRICE WATCH * Amazon pricing is not included in price watch

Creating Customer Value: The Path to Sustainable Competitive Advantage Book

In this strategic and thought-provoking book, Earl Naumann reveals the key success factor for every business -- manufacturing, service, or retail -- is the ability to maximize customer value. Product quality alone is not enough. Customers must be integrated throughout a firm's decision-making process. And from that re-engineered corporate culture must flow three imperatives: product quality, service quality, and value-based pricing. Master those three and your power base will grow strong with loyal customers.Read More

from£26.98 | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £10.88
  • 0538838477
  • 9780538838474
  • Earl Naumann
  • 27 May 1994
  • Thomson Executive Press,U.S.
  • Hardcover (Book)
  • 280
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