Creating Flash Advertising: From Concept to Tracking-Microsites, Video Ads and More (Hands-On Guide Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Creating Flash Advertising: From Concept to Tracking-Microsites, Video Ads and More (Hands-On Guide Series) Book

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:* Mastering the myriad of ad specs, deadlines, quality and version control issues* Creating ads that balance campaign goals with design constraints* Preparing and building ads with team and QC standards* Using forms and data in ads without file bloat* File optimization techniques for swf files* 3rd party rich media technologies that transcend the 30k banner* Trafficking and tracking ads for impressions, interactions, clicks, and conversions* Using ActionScript to save development time and implement team standardsPublished projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com * Part of the "Hands-On" series, edited by veteran Dan Rayburn, which serves as the ultimate resource in streaming and digital media-based subjects * Author is a senior multimedia developer with one of the nation's largest advertising agencies.* Development processes for state-of-the-art Flash advertising projects is revealed, with ads displayed on the companion web siteRead More

from£N/A | RRP: £21.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0240809491
  • 9780240809496
  • Jason Fincanon
  • 11 October 2007
  • Focal Press
  • Paperback (Book)
  • 256
  • 1
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