Creating Market Insight: How Firms Create Value from Market Understanding Book + PRICE WATCH * Amazon pricing is not included in price watch

Creating Market Insight: How Firms Create Value from Market Understanding Book

* Market Insight is quite literally the knowledge about the market that meets the criteria of an organizational strength. * The book leads the reader through existing methods of information gathering employed by firms so that they have a full understanding of what market insight is why it matters and how to create it.Read More

from£N/A | RRP: £29.99
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  • Blackwell

    Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage? Brian Smith and Paul Raspin demonstrate a...

  • Foyles

    * Market Insight is, quite literally, the knowledge about the market that meets the criteria of an organizational strength. * The book leads the reader through ...

  • 0470986530
  • 9780470986530
  • Brian Smith, Paul Raspin
  • 9 April 2008
  • John Wiley & Sons
  • Hardcover (Book)
  • 332
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