Creating Powerful Brands (CIM Professional Development) Book + PRICE WATCH * Amazon pricing is not included in price watch

Creating Powerful Brands (CIM Professional Development) Book

The success of Creating Powerful Brands has led to the preparation of this fully revised and updated second edition which retains all the strengths of the original book enhanced by the latest examples and best practice. The powerful and expert analysis of key elements of branding gives the reader:* A comprehensive coverage of brand management* An applications orientated approach grounded on solid theory* A set of unique frameworks for organizing the principles of brand buildingStudents on MBA, BA and Professional Development courses as well as practitioners will find this an essential guide when developing more effective brand strategies. Comprehensive coverage of brand managementApplications orientated, yet grounded on solid theoryFrameworks organizing the principles of brand buildingRead More

from£31.03 | RRP: £22.99
* Excludes Voucher Code Discount Also available Used from £3.20
  • 0750622407
  • 9780750622400
  • L.De Chernatony, Malcolm McDonald
  • 1 April 1998
  • Butterworth-Heinemann Ltd
  • Paperback (Book)
  • 384
  • 2nd Revised edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.