Creating Value for Customers: Designing and Implementing a Total Corporate Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Creating Value for Customers: Designing and Implementing a Total Corporate Strategy Book

This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.Read More

from£39.08 | RRP: £28.95
* Excludes Voucher Code Discount Also available Used from £6.83
  • 0471525936
  • 9780471525936
  • William A. Band
  • 25 April 1991
  • John Wiley & Sons
  • Paperback (Book)
  • 352
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