Creating a Virtual Store: Taking Your Web Site from Browsing to Buying Book

Businesses all over the world are making a killing on the Internet. Now find out how you can too.Thinking of taking the leap into doing business on the Internet? Magdalena Yesil, cofounder of CyberCash—a leading pioneer in Internet commerce—covers all the business angles of taking your Web site from a passive source of information to a dynamic source of new revenue. She explains in plain English what a virtual store is, how it works, and what transforming an existing Web site into a virtual store entails. She helps you to decide whether a virtual store is right for your type of business and, if so, exactly which type will work best for you. And with the help of dozens of fascinating success stories, she vividly illustrates the ways in which virtual stores generate new sales while actually reducing the cost of doing business.Arming you with a total road map to breaking into Internet commerce, Creating the Virtual Store tells you what you need to know to: Set realistic financial goals for your virtual store Create a timeline and a budget for building your store Decide on the most effective design for your virtual store Select the right payment options and payment service providers Promote and advertise your store successfully online and in other media Gather valuable information about your customers Develop solid, long-term relationships with your virtual customers Support international salesMs. Yesil also covers all the important legal aspects of doing business on the Internet. And for webmasters, she provides insight into the business aspects of Web site creation and maintenance.MAGDALENA YESIL is an electronic commerce and Internet pioneer and a co-founder of CyberCash, Inc. An internationally recognized expert on Internet commerce, she is frequently quoted in The Wall Street Journal, The New York Times, Newsweek, Business Week, and other major business and trade publications and has been a featured guest on CNN, CNBC, and PBS.Read More