Creating the Customer-driven Car Company Book + PRICE WATCH * Amazon pricing is not included in price watch

Creating the Customer-driven Car Company Book

The car industry is witnessing an irreversible transition from the sellers' market of the 1980s to the buyers' market of the 1990s and beyond, with executives and managers realising that a new approach to all their customers can provide a vital competitive advantage. Creating the Customer-Driven Car Company explains clearly why and how customers should and must drive the whole process of creating, building, selling and servicing cars. Karl Ludvigsen, a leading expert in the area, gives specific recommendations for managing this change and enhancing business performance.Read More

from£44.58 | RRP: £59.00
* Excludes Voucher Code Discount Also available Used from £38.11
  • 0412737604
  • 9780412737602
  • Karl Ludvigsen
  • 1 August 1996
  • Thomson Learning
  • Hardcover (Book)
  • 182
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