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Creative Advertising: Ideas and Techniques from the World's Best Campaigns Book
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.Read More
from£22.40 | RRP: * Excludes Voucher Code Discount Also available Used from £14.64
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Blackwell
More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals--namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas. --Adweek Unraveling the creative process behind...
- 0500287333
- 9780500287330
- Mario Pricken
- 26 May 2008
- Thames & Hudson
- Paperback (Book)
- 272
- Revised edition
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