Creative Advertising: Ideas and Techniques from the World's Best Campaigns Book + PRICE WATCH * Amazon pricing is not included in price watch

Creative Advertising: Ideas and Techniques from the World's Best Campaigns Book

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.Read More

from£22.40 | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £14.30
  • Blackwell

    More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals--namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas. --Adweek Unraveling the creative process behind...

  • 0500287333
  • 9780500287330
  • Mario Pricken
  • 26 May 2008
  • Thames & Hudson
  • Paperback (Book)
  • 272
  • Revised edition
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