Creative Marketing Communications: A Practical Guide to Planning, Skills and Techniques (Marketing in Action) Book + PRICE WATCH * Amazon pricing is not included in price watch

Creative Marketing Communications: A Practical Guide to Planning, Skills and Techniques (Marketing in Action) Book

This third edition of the classic marketing communications guide is a gold mine of creative techniques. In accessible and reader-friendly style, the author has packed this handbook full of usable information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This fully updated guide will help both the novice and the experienced practicioner improve their marketing communication skills. Includes an extensive new section on marketing communications on the Internet.Read More

from£18.99 | RRP: £18.99
* Excludes Voucher Code Discount Also available Used from £2.86
  • 0749434589
  • 9780749434588
  • Daniel Yadin
  • 1 December 2000
  • Kogan Page Ltd
  • Paperback (Book)
  • 288
  • 3rd Revised edition
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