Creative Strategies: Idea Management for Marketing, Advertising, Media and Design Book + PRICE WATCH * Amazon pricing is not included in price watch

Creative Strategies: Idea Management for Marketing, Advertising, Media and Design Book

Suitable for designers and advertising creatives, this book showcases 230 ad campaigns. It demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. It asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination.Read More

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  • TheBookPeople

    An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse.

  • 0500515409
  • 9780500515402
  • Mario Pricken
  • 1 November 2010
  • Thames & Hudson
  • Hardcover (Book)
  • 312
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