Creative Strategy: Reconnecting Business and Innovation Book + PRICE WATCH * Amazon pricing is not included in price watch

Creative Strategy: Reconnecting Business and Innovation Book

Argues that the divide between 'creative' and 'other' organizations or industries is a misconception that actually diminishes creative potential in both of these domains. This book promotes an interconnected four stage process, outlining: the six degrees of strategic innovation.Read More

from£36.43 | RRP: £24.99
* Excludes Voucher Code Discount Also available Used from £3.29
  • ASDA

    Little is known about the way creativity works in successful business enterprise but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media.

  • Pickabook

    Chris Bilton, Stephen Cummings

  • 1405180196
  • 9781405180191
  • Chris Bilton, Stephen Cummings
  • 19 February 2010
  • Wiley-Blackwell
  • Paperback (Book)
  • 240
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.