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Creative Strategy: Reconnecting Business and Innovation Book
* Excludes Voucher Code Discount Also available Used from £3.29
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ASDA
Little is known about the way creativity works in successful business enterprise but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media.
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Pickabook
Chris Bilton, Stephen Cummings
- 1405180196
- 9781405180191
- Chris Bilton, Stephen Cummings
- 19 February 2010
- Wiley-Blackwell
- Paperback (Book)
- 240
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