Critical Thinking in Consumer Behavior: Cases and Experiential Exercises Book + PRICE WATCH * Amazon pricing is not included in price watch

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises Book

Designed to be used alone or packaged WITH ANY core texts in consumer behavior. This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.Read More

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  • Product Description

    This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
    The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences
    Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

  • 0136027164
  • 9780136027164
  • Judy Graham
  • 3 June 2009
  • Prentice Hall
  • Paperback (Book)
  • 150
  • 2
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