Cross Cultural Design: Communicating in the Global Marketplace Book

"Business is global; people are different; communication means survival" - Henry Steiner. The credo of Hong Kong-based designer Henry Steiner articulates the international character of the visual communications business. Thriving on an interplay of ideas from culture to culture, country to country, some of the most dynamic work today is produced by companies for cultures outside their own. This book examines the challenges and rewards experienced by communications professionals in working beyond the constraints of their own culture. Examples by some of the world's most successful graphic designers and advertising agencies are shown in colour along with their creator's insights and solutions. Among the international contributors are Saul Bass, Ken Cato, Alan Fletcher, Milton Glaser, Eiko Ishioka, Tibor Kalman and Clement Mok. Henry Steiner is director of the Hong Kong company Graphic Communication Ltd. His work has had a major impact on design in the Pacific and has recieved worldwide recognition. This book provides an overview and visual portrait of his work in an introductory essay which establishes the framework for the exploration.