Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences Book + PRICE WATCH * Amazon pricing is not included in price watch

Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences Book

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http://www.lulu.com/content/8179270Read More

from£19.97 | RRP: £13.98
* Excludes Voucher Code Discount Also available Used from £8.80
  • 0557285658
  • 9780557285655
  • Drew Davidson
  • 30 March 2010
  • Unknown
  • Paperback (Book)
  • 294
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