Cross-cultural Marketing: Theory, Practice and Relevance Book + PRICE WATCH * Amazon pricing is not included in price watch

Cross-cultural Marketing: Theory, Practice and Relevance Book

Cross-cultural marketing is an important element of the contemporary business environment. Given the importance of markets in the Far East Middle East Asia and Latin America this book raises important questions about the applicability of marketing theory and practice which is originally developed using the model of Western society.Read More

from£52.99 | RRP: £27.99
* Excludes Voucher Code Discount Also available Used from £39.76
  • 041544893X
  • 9780415448932
  • Dawn Burton
  • 20 November 2008
  • Routledge
  • Paperback (Book)
  • 328
  • 1
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