Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Book + PRICE WATCH * Amazon pricing is not included in price watch

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Book

Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? "Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.But crowdsourcing has also triggered a dramatic shift … read more...
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