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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business CD
First identified by journalist Jeff Howe in a June 2006 'Wired' article, 'crowdsourcing' describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise...it's talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today's technology, liberating the latent potential within us all. It's a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of work is all that counts. But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowed comes to supplant traditional … read more...
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