Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands Book + PRICE WATCH * Amazon pricing is not included in price watch

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands Book

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.Read More

from£43.55 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £23.18
  • 019958740X
  • 9780199587407
  • Douglas Holt, Douglas Cameron
  • 28 October 2010
  • OUP Oxford
  • Hardcover (Book)
  • 408
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