Customer Behavior: A Managerial Perspective Book + PRICE WATCH * Amazon pricing is not included in price watch

Customer Behavior: A Managerial Perspective Book

Intended for advanced undergraduates or graduate students, this textbook examines the significance of the customer, the foundations of customer behavior, decisions ...Read More

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  • Product Description

    Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.

  • 0030343364
  • 9780030343360
  • N. Jagdish Sheth, Banwari Mittal
  • 20 March 2003
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 14
  • 2nd Revised edition
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