Customer Behaviour: Consumer Behaviour and Beyond Book + PRICE WATCH * Amazon pricing is not included in price watch

Customer Behaviour: Consumer Behaviour and Beyond Book

This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.Read More

from£48.58 | RRP: £37.99
* Excludes Voucher Code Discount Also available Used from £4.16
  • 003098016X
  • 9780030980169
  • N. Jagdish Sheth, Banwari Mittal, Bruce Newman
  • 5 September 1998
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 799
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