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Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage Book
A top-down commitment to top-notch customer service is a critical element in the battle for corporate survival. In their Customer-Centered Growth: Five Bold Strategies for Building Competitive Advantage, Richard Whiteley and Diane Hessan of The Forum Corporation, a training and consulting firm that emphasizes just such customer focus, show readers how other companies have successfully placed customers at the center of their operations. They also provide 15 tools for self-assessment and strategy planning.Read More
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Product Description
Explains how businesses can use a customer-oriented approach that can dramatically enhance profits and corporate success, offering five effective strategies, as well as fifteen assessment and planning tools, for enhancing a company's competitive abilities.
- 0201154935
- 9781582342283
- Richard Whiteley, Diane Hessan
- 3 March 1997
- Perseus Books
- Paperback (Book)
- 336
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