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Customer Data Management: The Impacts of Poor Customer Data Quality on Customer Relationship Management and Organizations Book
In this report the business impacts of data quality problems are analyzed and the costs of non-quality data are measured in bottom line currency figures. The aim of those efforts is to highlight the impacts of data quality issues on the profitability of an organization, to call management¿s attention to the importance of customer data management and to analyze the status of the data quality and possible benefits of data quality improvement. The results of data quality analyzes show that poor quality data is an important issue. However, the direct costs of it are not obvious due to the nature of the business. They appear mostly as lost and missed opportunity costs which are hard to estimate without a comprehensive study.Read More
from£44.00 | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 3639117115
- 9783639117110
- Ersan Duran
- 8 January 2009
- VDM Verlag Dr. Müller
- Paperback (Book)
- 108
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