Customer Equity Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Customer Equity Management Book

For Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels. Also suitable as a supplement for Marketing Strategy and Marketing Management courses. This concise new textbook by a team of award winning professors presents the concepts and analytic tools necessary to understand customer equity management. It's organized around a simple framework, the Strategic Customer Equity Management plan for developing profitable marketing strategies. Applied in its orientation, it contains a variety of practical tools including two cases on CD that use analytic software developed by the authors.Read More

from£N/A | RRP: £44.10
* Excludes Voucher Code Discount Also available Used from £N/A
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