Customer Relationship Management: A Databased Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Customer Relationship Management: A Databased Approach Book

Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships.Read More

from£N/A | RRP: £39.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Blackwell

    All too often, today's companies focus on the technology of Customer Relationship Management (CRM), and lose sight of its primary goal - profitability. Offering a customer-focus for the field, Kumar and Reinartz emphasize the strategic principles...

  • 0471271330
  • 9780471271338
  • V. Kumar, Werner Reinartz
  • 6 September 2005
  • John Wiley & Sons
  • Paperback (Book)
  • 352
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