Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) Book + PRICE WATCH * Amazon pricing is not included in price watch

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) Book

This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketingRead More

from£97.20 | RRP: £72.00
* Excludes Voucher Code Discount Also available Used from £14.19
  • 3642201091
  • 9783642201097
  • V. Kumar, Werner Reinartz
  • 30 April 2012
  • Springer
  • Hardcover (Book)
  • 404
  • 2nd ed.
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