Customer Relationship Management: Getting it Right (Hewlett-Packard Professional Books) Book + PRICE WATCH * Amazon pricing is not included in price watch

Customer Relationship Management: Getting it Right (Hewlett-Packard Professional Books) Book

In Customer Relationship Management: Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.Read More

from£N/A | RRP: £31.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 013035211X
  • 9780130352118
  • Judith W. Kincaid
  • 29 October 2002
  • Prentice Hall
  • Paperback (Book)
  • 512
  • 1
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