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Customer Relationship Management: Getting it Right (Hewlett-Packard Professional Books) Book
In Customer Relationship Management: Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 013035211X
- 9780130352118
- Judith W. Kincaid
- 29 October 2002
- Prentice Hall
- Paperback (Book)
- 512
- 1
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