Customer Relationship Management (Briefcase Books Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Customer Relationship Management (Briefcase Books Series) Book

As customer loyalty becomes a thing of the past customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems including how to maximize impact from CRM technology which data warehousing techniques are effective and how to create and manage both short- and long-term relationships.Read More

from£8.13 | RRP: £8.99
* Excludes Voucher Code Discount Also available Used from £6.90
  • Blackwell

    This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books...

  • Pickabook

    Kristin J. Anderson, Carol J. Kerr

  • 0071379541
  • 9780071379540
  • Kristin L. Anderson, Carol J. Kerr
  • 1 October 2001
  • McGraw-Hill Professional
  • Paperback (Book)
  • 164
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