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Customer Relationship Management Book
'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'Read More
from£27.88 | RRP: * Excludes Voucher Code Discount Also available Used from £4.71
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Blackwell
Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate...
- 027368177X
- 9780273681779
- Ed Peelen
- 12 May 2005
- Financial Times/ Prentice Hall
- Paperback (Book)
- 433
- 1
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