Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action) Book + PRICE WATCH * Amazon pricing is not included in price watch

Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action) Book

Packed with practical advice and detailed with case examples and handy tips, this book shows how the theory of forming a rewarding relationship between supplier and customer can be put into practice. It describes how to win and retain customers.Read More

from£15.99 | RRP: £15.99
* Excludes Voucher Code Discount Also available Used from £4.56
  • 0749427000
  • 9780749427009
  • Merlin Stone, Neil Woodcock, Liz Machtynger
  • 1 April 2000
  • Kogan Page Ltd
  • Paperback (Book)
  • 228
  • 2nd Revised edition
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