Cyberbranding: Brand Building in the Digital Economy Book + PRICE WATCH * Amazon pricing is not included in price watch

Cyberbranding: Brand Building in the Digital Economy Book

Framework for integrating marketing strategies for the Internet with traditional marketing strategies. Shows how to move a brand online without affecting its value, how to re-engineer an existing brand to better suit the new Internet economy, and how to create new brands that sell well on the Web. DLC: Brand choice. Read More

from£20.76 | RRP: £21.99
* Excludes Voucher Code Discount Also available Used from £6.90
  • 0130897108
  • 9780130897107
  • Deirdre Breakenridge
  • 11 May 2001
  • Financial Times/ Prentice Hall
  • Hardcover (Book)
  • 368
  • 1
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