Data Mining Techniques in CRM: Inside Customer Segmentation Book + PRICE WATCH * Amazon pricing is not included in price watch

Data Mining Techniques in CRM: Inside Customer Segmentation Book

Data Mining Techniques in CRM: Inside Customer Segmentation presents a comprehensive guide to the use of Data Mining Techniques in the CRM framework, combining a technical and a business perspective and bridging the gap between data mining &...Read More

from£50.99 | RRP: £55.00
* Excludes Voucher Code Discount Also available Used from £4.88
  • ASDA

    This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.

  • Pickabook

    Konstantinos Tsiptsis, Antonios Chorianopoulos

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