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Data Mining Techniques in CRM: Inside Customer Segmentation Book
Data Mining Techniques in CRM: Inside Customer Segmentation presents a comprehensive guide to the use of Data Mining Techniques in the CRM framework, combining a technical and a business perspective and bridging the gap between data mining &...Read More
from£50.99 | RRP: * Excludes Voucher Code Discount Also available Used from £4.88
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ASDA
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.
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Pickabook
Konstantinos Tsiptsis, Antonios Chorianopoulos
- 0470743972
- 9780470743973
- Konstantinos Tsiptsis, Antonios Chorianopoulos
- 15 January 2010
- Wiley-Blackwell
- Hardcover (Book)
- 372
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