Demystifying Business Celebrity: Leaders and Gurus Book + PRICE WATCH * Amazon pricing is not included in price watch

Demystifying Business Celebrity: Leaders and Gurus Book

Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. Business celebrities have been around for as long as big business itself, but this is the first book to provide a systematic exploration of how they are constructed and why they exist. Business celebrities include entrepreneurs, CEOs, and management gurus. The book argues that these individuals are not self-made, but rather are created by a process of widespread media exposure to the point that their actions, personalities and even private lives function symbolically to represent significant dynamics and tensions prevalent in the contemporary business environment. Demystifying Business Celebrity raises questions about the impact and significance of the production of celebrity upon our understanding of, and our ability to promote the practice of leadership in an enlightened manner. The book will prove a useful addition to the enlightened business studentâ??s bookshelf and will be informative reading for all those with an interest in business and management.Read More

from£16.46 | RRP: £24.99
* Excludes Voucher Code Discount Also available Used from £6.08
  • 0415327822
  • 9780415327824
  • Eric Guthey, Timothy Clark, Brad Jackson
  • 20 August 2009
  • Routledge
  • Paperback (Book)
  • 192
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.