Demystifying Mentalities (Themes in the Social Sciences) Book + PRICE WATCH * Amazon pricing is not included in price watch

Demystifying Mentalities (Themes in the Social Sciences) Book

The notion of distinct mentalities has been used extensively by historians to describe and explain cultural diversity. Professor Lloyd believes it is communication, not mentalities, that explains cultural diversity. Discussing apparently irrational beliefs and behaviour, he shows how different forms of thought coexist in a single culture but within conventionally defined contexts.Read More

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  • Product Description

    If faraway peoples have different ideas from our own, is this because they have different mentalities? Did our remote ancestors lack logic? The notion of distinct mentalities has been used extensively by historians to describe and explain cultural diversity. Professor Lloyd rejects this psychologising talk of mentalities and proposes an alternative approach, which takes as its starting point the social contexts of communication. Discussing apparently irrational beliefs and behaviour (such as magic), he shows how different forms of thought coexist in a single culture but within conventionally defined contexts.

  • 0521366801
  • 9780521366809
  • Geoffrey Ernest Richard Lloyd
  • 31 August 1990
  • Cambridge University Press
  • Paperback (Book)
  • 184
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