Design Basics for Creative Results Book

A proven winner in its first edition, Design Basics for Creative Results highlights the fundamental rules of the design profession and showcases their spectacular visual execution. Accomplished graphic designer Bryan Peterson addresses all the fundamental design tools, including format, type, shape, texture and structure.

Within these broad categories, he provides readers with a bounty of design samples that show each principal in action. These comprehensive tutorials allow veteran designers to get back in touch with the basics and beginners to learn them for the first time. Every designer--and design studio--will want this timeless reference book close at hand.

Bryan Peterson is the president and founder of Peterson & Company, a Texas design firm that's nationally recognized for its work in corporate communications and college- recruitment publications. His work has appeared in Communication Arts, Print, HOW and Graphis. He lives in Dallas, Texas.