Design and Marketing of New Products (Prentice-Hall international series in management) Book + PRICE WATCH * Amazon pricing is not included in price watch

Design and Marketing of New Products (Prentice-Hall international series in management) Book

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.Read More

from£25.16 | RRP: £85.95
* Excludes Voucher Code Discount Also available Used from £6.40
  • 0132012693
  • 9780132012690
  • Glen L. Urban, John R. Hauser
  • 2 July 1980
  • Prentice Hall
  • Hardcover (Book)
  • 618
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