Design for Effective Selling Space Book + PRICE WATCH * Amazon pricing is not included in price watch

Design for Effective Selling Space Book

This book describes both "seen" and "unseen" cues and how retailers can fashion their floor space to capitalize on these cues. Included are detailed discussions and examples of: customer expectations and how they are formed; psychological factors; quality and image style; store imagery; shopping patterns and design factors; traffic flow; adaptability, capacity and in-store factors; presentation display; and workshops for in-store personnel. Each chapter includes photographic examples, charts, checklists, and illustrations on retail design and how to improve it.Read More

from£22.58 | RRP: £54.99
* Excludes Voucher Code Discount Also available Used from £19.22
  • 007069110X
  • 9780070691100
  • Joseph Weishar
  • 1 April 1992
  • McGraw-Hill Inc.,US
  • Hardcover (Book)
  • 176
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