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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Book
This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.Read More
from£19.95 | RRP: * Excludes Voucher Code Discount Also available Used from £6.85
- 0471746843
- 9780471746843
- Alina Wheeler
- 4 April 2006
- John Wiley & Sons
- Hardcover (Book)
- 288
- 2nd Edition
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