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Designing Brand Identity: An Essential Guide for the Whole Branding Team Book
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BookDepository
Designing Brand Identity : Hardback : John Wiley and Sons Ltd : 9780470401422 : 0470401427 : 07 Jul 2011 : From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Third Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.
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Blackwell
Who are you? Who needs to know? Why should they care? How will they find out?In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.
- 0470401427
- 9780470401422
- Alina Wheeler
- 11 September 2009
- John Wiley & Sons
- Hardcover (Book)
- 320
- 3rd Edition
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