Desperately Seeking the Audience Book + PRICE WATCH * Amazon pricing is not included in price watch

Desperately Seeking the Audience Book

Focusing on the television audience and the television industry's search for viewing figures the author of this treatise identifies differences and similarities in the approaches of American commercial TV and European public service broadcasting particularly in the field of ratings research.Read More

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  • Blackwell

    Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject. This title available in eBook format.

  • 041505270X
  • 9780415052702
  • Ien Ang
  • 21 March 1991
  • Routledge
  • Paperback (Book)
  • 216
  • 1
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