Destination Marketing Organisations: Bridging Theory and Practice (Advances in Tourism Research) Book + PRICE WATCH * Amazon pricing is not included in price watch

Destination Marketing Organisations: Bridging Theory and Practice (Advances in Tourism Research) Book

Destination Marketing Organisations : Hardback : Taylor & Francis Ltd : 9780080443065 : 0080443060 : 30 Dec 2004 : Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.Read More

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  • ASDA

    Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure roles goals and functions of DMOs.

  • Product Description

    Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs.

    Key learning outcomes are to enhance understanding of the fundamental issues relating to:

    The rationale for the establishment of DMOs
    The structure, roles, goals and functions of DMOs
    The key opportunities, challenges and constraints facing DMOs
    The complexities of marketing destinations as tourism brands

    The Author
    Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.

  • 0080443060
  • 9780080443065
  • Steven Pike
  • 13 November 2004
  • Elsevier Science
  • Hardcover (Book)
  • 248
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