Developing the Public Relations Campaign: A Team-Based Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Developing the Public Relations Campaign: A Team-Based Approach Book

Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.Read More

from£N/A | RRP: £34.99
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  • 0205569900
  • 9780205569908
  • Randy Bobbitt, Ruth Sullivan
  • 3 July 2008
  • Allyn & Bacon
  • Paperback (Book)
  • 288
  • 2
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