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Dictionary of Retailing and Merchandising: An Authorative Reference to Buying Merchandising and Visual Display, Retail Advertising (National Retail Federation) Book
Containing over 6000 definitions, this reference work covers the terminology used in every segment of the retailing industry, from shipping and receiving to marketing and advertising. It includes terms pertaining to buying, merchandising and visual display, catalogue and mail order marketing, consumer research, retail finance and accounting.Read More
from£27.67 | RRP: * Excludes Voucher Code Discount Also available Used from £4.37
- 047111023X
- 9780471110231
- Jerry M. Rosenberg
- 30 October 1995
- John Wiley & Sons
- Hardcover (Book)
- 261
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