Differentiate or Die: Survival in Our Era of Killer Competition (Second Edition) Book + PRICE WATCH * Amazon pricing is not included in price watch

Differentiate or Die: Survival in Our Era of Killer Competition (Second Edition) Book

Shows you how to differentiate your products, services, and business in order to dominate the competition. This title uses real-world examples and the author's own insight to show you how to bind customers to your products for long-term success and loyalty. It includes various case studies, research, and examples from around the world.Read More

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  • TheBookPeople

    A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

  • Blackwell

    Since its original publication, Differentiate or Die has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified...

  • ASDA

    Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.

  • 0470223391
  • 9780470223390
  • Jack Trout, Steve Rivkin
  • 7 March 2008
  • John Wiley & Sons
  • Hardcover (Book)
  • 272
  • 2nd Edition
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