Digital Advertising Book + PRICE WATCH * Amazon pricing is not included in price watch

Digital Advertising Book

Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising.Read More

from£N/A | RRP: £55.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0230222404
  • 9780230222403
  • Dr Andrew McStay
  • 12 November 2009
  • Palgrave Macmillan
  • Hardcover (Book)
  • 208
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